It is a privilege to stand before you at this year’s TBCSA Leadership Conference. We gather not just as individuals representing different institutions, companies, or government departments. We gather as a community, bound together by a shared mission to grow tourism, to create jobs, and to show the world the very best of South Africa.
The Minister of Tourism, Patricia de Lille will deliver the opening address at the 4th annual TBCSA Tourism Leadership Conference taking place this week at Sun City Resort, North West. The delegates will convene under the theme “Matters of Tourism: Growth, People, and Policy.”
Both Meetings Africa and Africa's Travel Indaba are Africa's leading trade platforms for business and leisure tourism respectively, bringing together buyers, exhibitors, media, and tourism stakeholders from across the continent and the world. Both events serve as critical economic levers, generating leads, promoting investment, and boosting intra-African trade and connectivity.