Premised on the principles of Respect; Recognition; Representation and Reward, the Women in Tourism Programme integrates women from diverse backgrounds to converge on a set of common goals and interests that will ensure their success in the sector.

Since its inception in 2013, the programme serves as a mechanism to elevate the status of women in tourism by providing training, empowerment and networking opportunities that facilitate their competitiveness as entrepreneurs, professionals and leaders.

The objectives of the WiT are:

• To ensure that women are Respected, Recognized, Represented, and Rewarded in the sector;
• To identify mechanisms to address the barriers faced by women in the tourism sector
• To drive transformation in the tourism sector that is aligned to the targets set out in the BBB-EE Tourism Sector Code and the UNWTO Sustainable Development Goals ;
• To lobby government and stakeholders to create opportunities that drive the advancement of women in the sector;
• To facilitate access to business resources, information and opportunities for women entrepreneurs in tourism;
• To mobilise and create platforms to network, expand business and professional horizons;
• To profile, recognise, affirm and create platforms to celebrate the success of women in the sector
• To provide leaders and role models for women who endeavor to enter the tourism sectors.
• To align with similar organisations to better leverage opportunities;

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Women who want to participate in the programme are encouraged to register with the Women in Tourism Provincial Chapters in their respective province.

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