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Policy and Knowledge Services


 About the Branch

Deputy Director General: Ms Shamilla Chettiar

Deputy Director-General: Ms Shamilla Chettiar

Telephone: +27 (0) 12 444 6349



To support sector policy development and evaluation, research and knowledge management, promotion of transformation and responsible tourism.


  • Manage policy development and planning, monitoring and evaluation and promote responsible tourism;
  • Facilitate research, information and knowledge management in the Tourism sector;
  • Administer the funding of SA Tourism and the Tourism Incentive Programme;
  • Serve as National Tourist Guide Registrar.
Branch Strategic Objectives
  • Monitoring and evaluation tourism sector performance, strategies and policies;
  • Create an enabling policy environment and improve intergovernmental coordination;
  • Provide Knowledge Management for Tourism Sector.
  • To professionalise tourist guiding services;
  • Manage and conduct tourism research to inform tourism growth and development;
  • Increase compliance with the gazetted tourism charter and
  • Promote Responsible Tourism best practice.

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