Tourism Public Lecture is celebrated annually hosted by the Minister as a platform to exchange and share ideas with different stakeholders such as industry, academics, policy makers and practitioners in order to enhance strategies, planning, s and policy decision-making within the tourism sector.
Department of Tourism in partnership with the Eastern Cape Provincial Department of Economic Development, Environmental Affairs and Tourism, Eastern Cape Parks and Tourism Agency, and Walter u University will host the public on the 18th of September 2018 at Walter u University, Umtata, in the Eastern Cape. The lecture will be under the theme: “Tourism and the Digital Transformation”, aligned to the United Nations World Tourism n (UNWTO) 2018 World Tourism Day Celebration.
2018 Tourism Public Lecture will focus on how digital transformation is affecting the demand and supply of tourism services and products, with special focus on small, medium and micro enterprises (SMMEs). The lecture will also touch on opportunities provided to tourism, by technological advances including artificial intelligence and digital platforms. The UNWTO considers digital transformation, innovation as part of the solution to the challenge of responding to continued growth of a sustainable tourism sector.