Introduction

Service Excellence e is an initiative driven by the National Department of Tourism and the Tourism Business Council of South Africa with the view to:

• Develop an integrated approach to service excellence for the tourism sector;
• To rationalise efforts and develop a strategy that will guide service excellence in the sector; and
• Create an enabling environment in developing a positive customer service culture.
  

The vision of the National Tourism Service Excellence Strategy (approved in 2011), is to build a Service Excellence Culture in the Tourism sector and value chain and this will be done through a number of interventions.

• The Customer Service Levels in South Africa Report
• The National Tourism Service Excellence Strategy
• The Tourism Service Excellence requirements 
  

• Service Excellence-Welcome campaign 
• Service Excellence Heroes