Tourism Month is an annual celebration held in September to focus on the importance of tourism to the economy of South Africa.
The Department of Tourism leads the celebrations with a number of events.
of Tourism will be celebrating the 2015 Tourism Month with the theme “A
million New Experiences are a Sho'tleft Away.” The UNWTO theme for this
year is “A Billion Tourists, A Billion Opportunities”. However, South
African Tourism has modified the global theme to make it more applicable
to the domestic campaign in South Africa and make it, “A million New
Experiences are a Sho'tleft Away”.The theme for the 2015 Tourism
Month “A million New Experiences are a Sho'tleft Away" presents an
opportunity to highlight the economic impact of each tourist that
partakes in those million experiences. These include;
Tourism Month Objectives
Month is celebrated annually, and is aimed at encouraging South
Africans to travel their country and get a better understanding of the
fun, affordable and exciting attractions available to them on their own
Inspire potential travellers to experience the best of South African while highlighting Limpopo as a leisure destination.Celebrate
and generate awareness on the enormous contribution that the tourism
industry makes to provincial & national economy growth and job
the month of September there will be a series of activations that will
profile achievements by the Department of Tourism and industry in
growing the sector, the country’s flagship attractions, celebrating
excellence in the sector via various media activations, events, public
lectures on related tourism and hospitality topics, industry dialogues
and formal dialogues and business breakfasts.
Tourism Month will be launched by the Minister of Tourism on 16 August 2015 in Limpopo ProvinceThe
Minister will also engage with the stakeholders through Business
Breakfast event which will create a platform for all industry role
players to engage on how to create an enabling environment to grow
domestic tourism – A million domestic trips, a million experiences.
Department will also be hosting Public Lecture under the theme “South
Africa’s Destination Competitiveness: A Driver towards a Billion
Opportunities”. In the host Province, Limpopo (University of Venda).
Tourism Day will also be celebrated on the 27th of September to
illustrate how domestic tourism contributes to the lives of the
communities in South Africa.
Tourism South Africa has more information on tourism in South Africa.
Tourism authorities in the provinces
Tourism Month Programme of Events – 2015
Tourism Month Provincial Events – 2015