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Tourism Month 2015

 Tourism Month 2015


Tourism Month is an annual celebration held in September to focus on the importance of tourism to the economy of South Africa.

The Department of Tourism leads the celebrations with a number of events.


Department of Tourism will be celebrating the 2015 Tourism Month with the theme “A million New Experiences are a Sho'tleft Away.” The UNWTO theme for this year is “A Billion Tourists, A Billion Opportunities”. However, South African Tourism has modified the global theme to make it more applicable to the domestic campaign in South Africa and make it, “A million New Experiences are a Sho'tleft Away”.

The theme for the 2015 Tourism Month “A million New Experiences are a Sho'tleft Away" presents an opportunity to highlight the economic impact of each tourist that partakes in those million experiences. These include;

  • Economic upliftment
  • Job creation
  • Investment in infrastructure and the implications of this on domestic tourism and ultimately the economy

Tourism Month Objectives

Tourism Month is celebrated annually, and is aimed at encouraging South Africans to travel their country and get a better understanding of the fun, affordable and exciting attractions available to them on their own doorstep.

Inspire potential travellers to experience the best of South African while highlighting Limpopo as a leisure destination.
Celebrate and generate awareness on the enormous contribution that the tourism industry makes to provincial & national economy growth and job creation.


During the month of September there will be a series of activations that will profile achievements by the Department of Tourism and industry in growing the sector, the country’s flagship attractions, celebrating excellence in the sector via various media activations, events, public lectures on related tourism and hospitality topics, industry dialogues and formal dialogues and business breakfasts.

Tourism Month will be launched by the Minister of Tourism on 16 August 2015 in Limpopo Province
The Minister will also engage with the stakeholders through Business Breakfast event which will create a platform for all industry role players to engage on how to create an enabling environment to grow domestic tourism – A million domestic trips, a million experiences.

The Department will also be hosting Public Lecture under the theme “South Africa’s Destination Competitiveness: A Driver towards a Billion Opportunities”. In the host Province, Limpopo (University of Venda).

World Tourism Day will also be celebrated on the 27th of September to illustrate how domestic tourism contributes to the lives of the communities in South Africa.

Tourism South Africa has more information on tourism in South Africa.

Tourism authorities in the provinces

Related links

Tourism Month Programme of Events – 2015


​16 Aug​Euphoria ​Tourism Month Domestic Tourism campaign launch​Media Launch Dinner
​17 Aug​Nylsvlei​Morning Life outside broadcast​Media Launch – OB
​3 Sept​Bela-Bela​Breakfast meeting with tourism businesses co hosted with the MEC ​Business Breakfast
​4 Sept​University of Venda​Themed panel discussion with academia​Public Lecture
​24 Sept​Tzaneen Country Club​MEC's welcome dinner for Tourism Day ​Welcome Dinner
​25 Sept​Kruger Phalaborwa Gate​Official marking of the international world tourism day​WTD Celebrations

Tourism Month Provincial Events – 2015