Topic: Business events are the focus, and tourism is the by-product
Good afternoon ladies and gentleman, Tourism Ministers and honoured guests. It is indeed a great privilege to represent South Africa at this year’s IMEX Politicians Forum.
Business events: Driver of macro economic development
South Africa’s business events strategy is focused on attracting events in 6 economic sectors that have been identified by our government as priorities for future development including:
Hosting major events in these sectors can contribute significantly in growing the country’s knowledge economy and accelerating the macro-economic benefits.
The strategy is focused on attracting conventions on key issues identified by different national departments, thereby assisting them in addressing these issues along with promoting the business events industry in the country.
As a developing country and as a developing business events destination growing a regional business events trade show allows us to generate quick wins not only for South Africa but also for the continent.
Meetings Africa’s growth year on year enables South Africa and continent to position itself as a real contender in the global business events industry.
In 2015 Meetings Africa celebrated its tenth anniversary as Africa’s Premier Business Events Trade Exhibition.
Looking back at the history of the show’s conceptualization the focus was on showcasing South Africa as a Business Tourism Destination with a Mega Fam Trip.
Ten years later Meetings Africa is recognised as truly Pan African exhibition.
Three years after implementing these changes the results are showing.
The tourism by-product
I thank you.
Issued by:Natasha N RockmanDeputy Director: CommunicationsMinistry of Tourism - South AfricaTelephone: +27 (0) 21 465 7240Cellphone: +27 (0) 76 429 2264Email: email@example.com or firstname.lastname@example.org