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Tourism Indaba 2013

 Tourism Indaba 2013


The Tourism Indaba is one of the largest tourism events on the annual events calendar. It showcases the widest variety of Southern Africa’s best tourism products, and attracts international visitors and media across the world.

It is a four day event and attracts just over 10 000 delegates from the travel tourism and related industries. This year the Indaba will take place from 11 to 14 May 2013 at the Inkosi Albert Luthuli Convention Centre, Durban.

Why visit Indaba 2013?
  • Its Africa’s top travel and tourism exhibition in the Southern Hemisphere.
  • Keep abreast global trends and new developments within the in the tourism and travel industry.
  • Meet industry stakeholders and decision makers face to face
  • Conduct business with new and existing clients.
  • Gain competitive advantage with a view to becoming market leaders.
  • Meet with over 1800 exhibitors from a diverse range of destinations and industry sectors.
  • Opportunity to network with key decision makers and stakeholders on an exciting and informative platform.

Not only can you meet and network with the industry's key role players and decision-makers, but also consider all your South African leisure tourism options and negotiate the best deals on these products, all in one place.

Heritage and Culture Pavilion

The first ever South Africa Heritage and Culture Pavilion was hosted by the Department of Tourism (NDT) and South African Tourism (SAT) at the 2013 Tourism Indaba.

The aim of the pavilion was to give live to the Heritage and Culture Strategy developed by the Branch: Domestic Tourism Management. The result, the South African Heritage and Culture Pavilion was the buzz of the 2013 Indaba.

The success of the pavilion was due to a metamorphosis, like the life-cycle of a butterfly. It took collaboration and partnership between NDT and SAT, creativity, brainstorming sessions to break old habits, a dash of courage, trust, teamwork and lots of team spirit, all mixed carefully to course a stir.

During the Indaba four television shows were recording the event at the Pavilion, these included Morning Live, Sunday Live, Fokus and Top Billing. One of the special guests who visited the Heritage and Culture Pavilion was Dr. Albertina Luthuli, the daughter of Chief Albert Luthuli, who was awarded the Nobel Peace Prize for his role in the non-violent struggle against apartheid. Dr. Luthuli wrote her message on the graffiti wall, “In the Freedom Charter rests the tenets of responsible leadership.”

The Pavilion showcased the eight World Heritage Sites and 20 heritage and culture products. A variety of local products including up-cycled furniture, accessories and fittings were also on display.

The Heritage and Culture Pavilion was a true example of the NDT living its brand and vision as a catalyst for tourism growth and development in South Africa. In the words of the Minister of Tourism, Marthinus van Schalkwyk, “Bravo culture and heritage”.

Show Dates:

Show Days: 11 - 14 May 2013
International Trade Days: 11 - 14 May 2013
Local Trade Days: 12 - 14 May 2013

Show Times
09h00 - 18h00, 11 - 13 May 2013
09h00 - 16h00, 14 May 2013
Exhibitors can enter the halls from 08h00.

Exhibitor Profile

INDABA brings together a showcase of Southern African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities and provincial products. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

Visitor Profile

  • Allied Industry
    • Advertising
    • Communications
    • Entertainment
    • Event Organisers
    • Financial / Industrial
    • Food & Beverage
    • Medical / Health
    • National Government Organisations (NGOs)
    • Research
    • Sport / Recreation
    • Trade Associations
    • Transport
  • Government
    • Arts & Culture
    • Communications
    • Education
    • Environmental Affairs
    • Foreign Affairs
    • Health
    • Labour
    • Minerals & Energy
    • Provincial & Local Government
    • Statistics
    • The Presidency
    • Tourism
    • Trade & Industry
    • Transport
    • Water Affairs & Forestry
  • Travel & Tourism Company
    • Airlines
    • Destination Marketing Companies
    • Foreign Outbound Operators
    • Foreign Travel Agents
    • Foreign Wholesalers / Consolidators
    • South African Inbound Operators
    • South African Product Owners
    • South African Travel Agents
Media Profile
INDABA has a dedicated following of local and international media who provide extensive coverage of the exhibition for the local and international markets through radio, television, newspaper and dedicated travel publications.

National Department of Tourism Events

10 May 2013 ​Golf Day Gala Dinner attendance by DM ​Belvedere Ball Room Durban Convention Centre ​It is a magnificent networking event held in the lavish Belvedere Ball Room at DCC. The players as well as other key leaders of the Tourism Industry attend. ​18:00-22:00 ​Nontuthuzelo Nqabeni
079 777 3191
11 May 2013 ​Walk-about and media event Predetermine route through Indaba exhibition area ​Walk-about ends at the Cultural and Heritage pavilion, followed by Media event
11:00–13:00 ​SA Tourism (SAT)
Faizel Kaloo
(011) 895 3000
084 896 2560
11 May 2013 ​UAT Stakeholder forum meeting ​Garden Court Marine Parade ​Quarterly meeting of NDT & UA stakeholders inclusive of private sector and public sector to facilitate and unlock UA constraints for seamless access of the tourism sector ​13:00–17:00 ​Branch: PKS
Michael Nkosi
(012) 444 6513
071 500 0682
11 May 2013 Meeting between DM and Sri Lanka High Commissioner and Aitken Spence Travel Company ​DM’s office, Durban International Convention Centre ​To explore business opportunities between South Africa and the Government of Sri Lanka ​14:30–15:30 ​Nontuthuzelo Nqabeni
079 777 3191
​11 May 2013 ​Opening Ceremony ​Main auditorium HALL 1AB Official opening of Indaba 2013​
​17:00-18:00 ​SA Tourism (SAT)
Faizel Kaloo
(011) 895 3000
084 896 2560
12 May 2013 ​Responsible Tourism seminar (hosted by City of Cape Town) H​ilton Hotel ​The seminar create a platform where tourism practitioners can interact and share information with international leaders on issues that have an impact on tourism growth in South Africa and in the continent. 08:30–14:00 ​Branch: PKS
Michael Nkosi
(012) 444 6513
071 500 0682.

Sisa Ngondo
City of Cape Town
Tourism Product Development
Tel: +27 21 417 4069
Fax: +21 86 576 2536
12 May 2013 ​Speed Marketing: Heritage and Culture ​MR 22ABC/G ​Speed Marketing is a marketing platform where 25 products will be presenting and selling their business to international hosted buyers
​12:30-14:00 ​Branch: Domestic Tourism
Leonore Beukes
(012) 444 6553
14 May 2013 ​National Tourism Careers Expo (NTCE) Breakfast Meeting ​Room 21 Durban International Convention Centre ​National Tourism Careers Expo Workshop/Meeting to raise the profile of the NTCE to private sector companies attending Indaba 2013 and to encourage them to exhibit at the NTCE 2013 07:00-09:00 ​Branch: Domestic Tourism
Leonore Beukes
(012) 444 6553
INDABA 2013 - Programme of Events