Stakeholder Consultations on Tourism Transformation Strategy


Department of Tourism embarked on the process of developing the transformation strategy with a view to e and enhance the pace of transformation in the tourism sector. In 2017/18 financial year, the draft strategy was developed and approved for consultation with the tourism sector.

The draft strategy maps out a comprehensive set of targeted actions to transform the sector beyond compliance with the Amended Tourism B-BBEE Code d on 20 November 2015Consultative sessions will be conducted nationwide with all tourism stakeholders in the public and private sectors. The department will e and facilitate one consultative session per province  and Urban Economics will deliver the presentation of the draft strategy.

Objectives of the Consultations

The main objective of stakeholder consultations is to solicit inputs and comments from all interested, affected persons, organised and individual businesses and organisations in the tourism sector for finalisation of the draft Tourism Transformation strategy. The consultations are also aimed at providing a platform for the department to share the state of transformation in the tourism sector and collectively determine a way forward.

Nation-wide consultation dates

Nation-wide consultations will commence in September 2018 and conclude on 30 November 2018 after which the Urban Economics will start with the analysis of the inputs and development of the consultation report. The integration of inputs into the report will commence thereafter and the strategy will be finalised in March 2019.


Province​Date ​CityVenue
​​Mpumalanga​1 October 2018 ​​Nelspruit​Mpumalanga Tourism and Parks Agency, Halls Getaway, Nelspruit
​North West ​09 October 2018​Rustenburg​Orion Safari Lodge, Hotel and Convention Centre
​Limpopo​16 October 2018​Polokwane​Protea Hotel Landmark
​Northern Cape​18 October 2018​Kimberley​Protea Hotel Kimberley
​KwaZulu-Natal​19 October 2018​Durban​Premier Hotel and Resort, 65 Kings Rd, Pinetown
Eastern Cape​08 November 2018​Port Elizabeth​Garden Court Kings Beach
​Freestate​14 November 2018​Bloemfontein​Bon Hotel, Bloemfontein Central
​Gauteng​20 November 2018​Johannesburg​Emperors Palace
​Western Cape​23 November 2018​Cape Town​Cape Town Lodge Hotel and Conference Centre



The department has identified the following stakeholders to be consulted about the transformation strategy:

  • Tourism Federations;
  • Tourism Associations;
  • Regional Tourism Organizations;
  • Local Tourism Associations;
  • Organised and individual tourism businesses;
  • Tourism product owners;
  • LED and Tourism units in municipalities;
  • Provincial Tourism departments;
  • Tourism Authorities and Agencies; and
  • Community representatives and Labour.
Transformation Strategy for the Tourism sector.jpg