of the world’s leading travel trade shows, ITB, is currently underway in
Berlin, Germany and South Africa’s Minister of Tourism, Marthinus van
Schalkwyk, is in attendance to share South Africa’s tourism industry’s success
story with the German travel trade.
South Africa celebrates 20 years of freedom, the Minister thanked the trade and
media for their on-going support and contribution in the continued good growth
in arrivals from this all important market. “Since 1994 German arrivals to
South Africa have grown from a total of 105 000 in 1994 to over 266 000
tourists in 2012, representing a growth of 153% in less than 20 years.
Importantly in 2012 we recorded more German tourists to South Africa than ever
before, said Minister Marthinus van Schalkwyk.
remains a very important market in terms of overseas arrivals and in 2012,
tourist arrivals reached an all-time high of 266 333 tourists. This is a 13%
growth on the 2011 numbers. This number will be exceeded by some margin in 2013 given that, from
January to October 2013 arrival numbers were 14.8% higher than they were for
the same period in 2012 (234 531 in 2013 up from 204 247 in 2012). This also
far exceeds the 6.2% average growth for Europe.
is our third largest source of overseas tourists. It’s been an incredible journey in which South
Africa has emerged from a wildlife destination, serving primarily a domestic
market, to one of the most visible, exciting, culturally diverse and varied
global tourist destinations in the world today” added Minister van Schalkwyk.
total, nearly 50 companies are represented on the South African Tourism stand
at this year’s ITB event. “A strong South African contingent is also great news
in a year where the world’s media will certainly be looking at South Africa
with some interest given that, on 27 April 2014, we mark 20 years of living in
a free and democratic country. The strong South African support at ITB 2014 is
indicative of the confidence that the South African tourism industry has in the
German market at the moment.” In the German market, South Africa is
increasingly setting itself apart as a country that offers value for money and
whose people make it a truly remarkable destination.
For further information contact
Thandiwe MathibelaSouth African TourismTel: +27
11 895 3177 Email:
Melene RossouwMinistry of TourismTel: 082 753 7107Email: firstname.lastname@example.org
Tourism - South Africa
Tel: 27 21
Cell: 27 76 429