Tourism Minister Derek Hanekom will lead a delegation of
South African tourism marketers and product owners to the annual World Travel
Market (WTM) tourism trade expo in London this week.
The WTM houses 5 000 exhibitors from 186 countries and is
one of the largest tourism trade platforms in the world. WTM annually
facilitates some R38 billion in industry deals. About 50 000 product owners,
tour operators and travel agencies, airlines, technology providers, government
ministers, global industry leaders and international travel media are expected
to attend the event between Monday and Thursday this week.
WTM creates opportunities for the international travel and
tourism trade to negotiate business deals, discuss issues that affect the
sector and expand networks.
The South African delegation includes representatives of
government, South African Tourism (SAT), provincial and local government
tourism marketing authorities, and a range of tourism and travel product owners
and travel service providers.
“The WTM is one of the premier events where South Africa
engages with the global travel trade. Besides maintaining excitement about our
destination, and all that we have to offer, this platform is about doing
business and growing international tourist arrivals to our country,” said
“We will be promoting the variety of experiences we offer in
South Africa, and build on our reputation as a unique, diverse, friendly and
“Our tourism sector has a strong base from which we can grow
further. Since the advent of democracy 20 years ago, South Africa has recorded
truly impressive growth in international tourist arrivals. Our challenge is to
do even better. We want to grow the tourism industry in a way that creates more
opportunities for all our people and is sustainable well into the future.”
Besides interacting with the trade and media, Minister
Hanekom will participate in a Ministerial Summit that brings together Tourism
Ministers and global industry leaders to explore international best practice.
The summit will be moderated by CNN International’s Max Foster. This year’s
theme is 'Tourism and Mega-Events: Building a lasting legacy'. Minister Hanekom
will discuss lessons that South Africa has learnt from hosting mega-events such
as the FIFA World Cup, and reflect on ways of further leveraging the
opportunities presented by business tourism and event-based tourism.
On Monday evening, Minister Hanekom will present the Ubuntu awards
to South Africa’s travel and trade partners who have excelled in selling the
destination to UK travelers.
“The UK is more than just an important market for South
Africa. With just under 500 000 arrivals from the UK in 2013, this market
remains our largest overseas source market. Our UK trade partners must know
that we are in this market to stay and that we will be working even harder and
smarter to grow our market share.”
Praveen NaidooCell: +27 (0) 81 475 1056
Issued by Ministry of Tourism