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Promoting sustainable tourism through guiding
Promoting sustainable tourism through guiding
#TravelEnjoyRespect – Tourists guides from across the country gathered at the Rhino Conference Centre in Hoedspruit (Limpopo) on 15 to 16 March 2018 to attend the International Tourist Guides’ (ITG) Day Celebrations, and to engage on issues that affect the guiding industry. 

Themed ‘Travel, Enjoy and Respect,’ the two-day event featured presentations on the state of the tourist guiding sub-sector; discussions on the regulatory environment for tourist guides, and the role of tourist guides in promoting responsible tourism practices to ensure the sustainable growth and development of the industry. 

In his address, Minister Derek Hanekom lauded the work done by tourist guides as destination representatives, as it contributes to the success and sustainability of the industry. The Minister emphasised that guides must commit to the three “Ps” – passion, pride and professionalism.

“Tourist guides are critical to the success and sustainability of our industry. The industry’s success rides on the coat-tail of the memorable experiences shaped by tourist guides as they usher local and international visitors through our beautiful country.”

“It is through your narrative that tourists are transported through time to experience our heritage and culture, and are inspired to continuously choose our country as their preferred destination,” said Minister Hanekom.

The tourist guiding profession in South Africa has grown steadily over the years with close to 12 000 registered guides. Through the revised National Tourism Sector Strategy (NTSS) 2016-2026, the Department of Tourism seeks to ensure sustainable development and growth of the profession in a manner that facilitates inclusive participation and employment creation. 

“Our sector’s total contribution to employment was 9.8% of the total employment of 1,533,000 jobs in 2016, and is expected to rise by 6.7% (2017) to 1,636,500 jobs.” 

“Tourism has the potential to double the number of jobs it creates in the economy, and we are confident that this can be achieved through strategic partnerships with key industry players, and a readily available skilled workforce.” 

“To this end, we have invested in capacity building programmes at our World Heritage Sites to up-skill tourist guides in customer care, interpretation and other areas as well as to train new entrants into the field of adventure and culture site guiding,” said Hanekom.   

Limpopo MEC for Economic Development, Environment and Tourism, Seaparo Sekoati spoke about the importance of capacity building within the tourist guiding sector as they serve as ambassadors for their provinces and South Africa. 

“To respond to the growing demand and to address the shortage of tourist guides, the province has made a commitment to train 200 young people as tourist guides this year,” stated the MEC.

The Minister emphasised that tourism growth could be achieved through innovative tourism offerings, and a transformed and inclusive sector that caters for all South Africans. 

“The growth and sustainability of the industry rests on a thriving domestic tourism market.” 

“We must work together to grow domestic tourism by ensuring that we have exceptional tourism offerings that appeal to the domestic and international markets.” 

“In addition, we must address the regulatory barriers (visas and airlift issues) and make our country accessible, and an affordable holiday option for all tourists.  Furthermore, tourism must provide opportunities that benefit all South Africans,” concluded Minister Hanekom.

Media enquiries: 

Ms. Lulama Duma  - Chief Director: Communications
Telephone: +27 (0) 12 444 6709   

Tourist guide enquiries: 

Ms. Morongoe Ramphele – National Registrar for Tourist Guides 
Telephone: +27 (0) 12 444 6552