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South Africa’s 2015/16 State of Tourism Report
South Africa’s 2015/16 State of Tourism Report
Tourism has released the 2015/16 State of Tourism report to inform government and industry decision makers and businesses about the sector’s performance. The report provides a holistic view of the environment that the sector operates in whilst taking into account the challenges and opportunities associated with external factors in the country.

The State of Tourism Report was compiled using supply and demand tourism related statistics. The supply side indicators focus on key tourism related products, which include, amongst others, the performance of the hotel industry, air travel and meetings industry. The demand performance provides an analysis of South Africa’s international and domestic tourism markets with specific focus on travel volumes, tourist demographics, purpose of visit, seasonality and spending patterns. Secondary data was used for the development of this report.

Government continues to appreciate tourism as a sector that creates a positive image of the country, contributes to poverty alleviation through job creation, and encourages entrepreneurship and promotion of social cohesion. 

The report is available on the department’s website at


Mr Susan de Bruin 
National Department of Tourism
Tel: +27 (0) 12 444 6605
Cell: +27 (0) 83 921 7303