The National Domestic Tourism Growth Strategy represents the views of, and commitment by, all stakeholders to the consolidation of efforts aimed at stimulating and accelerating growth in domestic tourism. This strategy was compiled with due consideration to the global and domestic contexts as well as in keeping with the priorities
of the NTSS. Through the strategy, we expect to build a culture that will result in increased awareness of tourism and its value for the country as well as an increase in the levels of community participation in the tourism sector.
The implementation plan of the strategy seeks to direct a consolidated and integrated approach to addressing the challenges of geographic spread and seasonality, which offer opportunities for enhanced levels of domestic tourism. It also focuses on broadening economic participation, community beneficiation and also deals with creating a better society where all are able to enjoy what the country offers in terms of tourism.