Tourism Month is celebrated annually in September to promote domestic travel, showcase the country's diverse tourism offerings, and highlight the sector's significant contribution to the South African economy.

Tourism Month festivities are held throughout the country to highlight the plethora of tourism offerings in our nine provinces. The festivities also provide a platform for the sector to share its affordable travel deals, inspiring South Africans to explore the country in its entirety, from the coastal regions to small towns, villages, and dorpies.
 
World Tourism Day (WTD) is celebrated globally on 27 September as declared by UN Tourism. The day affords the global tourism community an opportunity to reflect and commemorate its milestones in relation to the fulfilment of the 2030 Sustainable Development Goals (SDGs).

The 2025 World Tourism Day will be celebrated in Gauteng under the international theme: “Tourism and Sustainable Transformation". Tourism transformation ensures that the benefits of the sector are shared inclusively, creating opportunities for small businesses, youth, women, people with disabilities, and communities across South Africa.

WORLD TOURISM DAY CELEBRATION:

The Department, in collaboration with SA Tourism, the Gauteng Department of Economic Development, and its marketing agency, the Gauteng Tourism Authority, will host the World Tourism Day Celebrations on 27 September 2025. 

Date:                      Saturday, 27 September 2025  
Venue:                   Constitutional Hill, Braamfontein, Johannesburg

Time:                      10:30 - 14:00

TOURISM MONTH PROVINCIAL CALENDAR OF EVENTS;