Tourism Month 2021

​Tourism Month is celebrated in September to highlight South Africa’s diverse tourism offerings, and the sector’s significant contribution to the country’s economy. Inspired by the annual United Nations World Tourism Organisation (UNWTO), World Tourism Day celebrations on 27 September, Tourism Month provides a platform for the South African sector to reflect and commemorate its milestones in relation to the 2030 Sustainable Development Goals.

The 2021 UNWTO theme for World Tourism Day Celebrations is: “Tourism for inclusive growth” and the international official celebration will be held in Cote d'Ivoire in Africa. The theme links with Outcome 4 and 5 of Government’s Programme of Action that seeks to create decent employment through inclusive economic growth, and a skilled and vibrant workforce to support an inclusive growth path.

Tourism Month festivities are held throughout the country, culminating with the World Tourism Day celebrations that will be hosted in a province yet to be announced by the Minister.

These festivities take place against the backdrop of the COVID-19 pandemic - which has had a crippling impact on business. However, the sector has established Health and Safety Protocols in line with global guidelines, to minimise the risk of transmission as well as a robust Recovery Plan to chart the way forward. South Africans are encouraged to travel and explore their country to try and help revive the sector as well as to promote nation-building and social cohesion.