2024 Best Practice Workshop

The Tourism Best Practice Workshops are held annually as a mechanism to implement existing bilateral agreements between the Department and its African counterparts including those in Europe, Asia and Americas. The workshops facilitate for information sharing on matters related to the sustainable development and growth of tourism. 


The 2024 Best Practice Workshop will be held on 13 March 2024 in Pretoria - Gauteng under the theme: “Empowerment of Youth in Tourism.” 

Data from the World Travel and Tourism Council (WTTC) and the Sustainable Global Tourism Centre reveals that Travel and Tourism’s share of youth employment has grown from 6.4% in 2010, to 8.2% in 2021. The increase in youth employment highlights the need for high-quality jobs to make tourism an attractive sector for the youth to develop long-term careers.


Deliberations at the 2024 Tourism Best Practice Workshop will strive to identify and share strategies to stimulate tourism growth through the up-skilling of the youth, whilst outlining ways to strengthen cooperation and integration on the African continent. 


The session will also delve into the following focal areas: 

  • Empowerment of Youth in Tourism; 
  • Marketing (digitalisation);
  • Collaboration between Government and research institutions in South Africa: “a case of youth empowerment in tourism research"; and 
  • Creation of Sustainable Employment for Youth in Africa


For more information on the annual workshop, contact Ntavhanyeni Nevhorwa via email on NNevhorwa@tourism.gov.za


Previous Workshops and presentations:​