Tourism Indaba 2017

INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. 

It showcases the widest variety of Southern Africa's best tourism products and attracts international buyers and media from across the world. INDABA is owned by South African Tourism and d by Pure Grit Project and Exhibitions Management (Pty) Ltd. 

INDABA has won the awards for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards. 

  • Albert Luthuli Convention Centre (Durban ICC)
  • Durban Exhibition Centre (DEC)
  • KwaZulu-Natal
  • South Africa
​Show Dates
  • Show Days: 16 - 18 May 2017
  • Local and International Trade Days: 16 - 18 May 2017
Show Times
  • 08h00 - 18h00, 15 May 2017 (Exhibitors Only)
  • 10h00 - 18h00, 16 - 17 May 2017
  • 10h00 - 17h30, 18 May 2017
  • Exhibitors may enter the halls from 08h00
​Exhibitor Profile 

INDABA brings together a showcase of Southern African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) includes, provincial authorities, provincial products and African Countries. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies. 

Buyer Profile 
  • Inbound Tour Operators
  • Foreign Travel Agents
  • Airlines
  • DMC's
  • Online Booking Companies
  • Transport

Media Profile 

INDABA has a dedicated following of local and international media who provide extensive coverage of the exhibition for the local and international markets through radio, television, newspaper and dedicated travel publications. 

Register as Media of Events

Sunday, 14 May 2017​
​15:00 - 17:00​Media Durban City Tour
Various as per program
​17:00 - 20:00Media Welcome Event
Media Welcome
​Monday, 15 May 2017 ​
​08:00  - 13:00Indaba Masterclass
08:30 - 22:00​Indaba Golf Day
Networking Golf Day
13:00 - 14:00​Indaba Masterclass Lunch
​Tuesday, 16 May 2017
08:00- 08:30​Keynote Speaker
​08:30 - 10:00Speed Marketing - Luxury
South African Tourism Speed Marketing Session
​10:00 - 18:00Indaba 2017 - DAY 1​
​10:30 - 11:30Media Conversation #1
Topic: Private and public sector - partnering for inclusive growth
​12:00 - 13:00Media Conversation #2
Topic: A "Ted Talk" style conversation with Africa's multiple award-winning leading online hotel booking company
Wednesday, 17 May 2017
​08:30 - 10:00Speed Marketing - Scenic Beauty
South African Tourism Speed Marketing Session​
​10:00 - 18:00Indaba 2017 - DAY 2​
​10:30 - 11:30Media Conversation #3
Topic: The Spotlight falls on pioneers at the forefront of the African continent's growth in Arts, fasion, music, design and tourism​
​12:00 - 13:00Media Conversation #4
​Topic: A sneak peek at SAT's LGBTQI initiatives for 2017 joined by one of SA’s LGBTQI marketing expert on hand to speak about how to best approach the market
​​Thursday, 18 May 2017
​08:30 - 10:00Speed Marketing - Award winning SA products
South African Tourism Speed Marketing Sessions​
​10:00 - 17:30INDABA 2017 - DAY 3​