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 About the Branch

 
Deputy Director General: Ms Anemé Malan

Deputy Director General: Ms Anemé Malan

Telephone: +27 (0) 12 444 6380
Fax:
+27 (0) 12 444 7092
E-mail: amalan@tourism.gov.za

 

Purpose

To provide strategic political and policy direction for the development of South Africa’s tourism potential throughout the various regions of the world (excluding marketing functions related to Destination Marketing Organisation).

Functions

  • Provide a comprehensive administrative and operational support service to the branch.
  • Provide strategic political and policy direction for the development of South Africa’s tourism potential throughout the Americas and the Caribbean.
  • Provide strategic political and policy direction for the development of South Africa’s tourism potential throughout Europe.
  • Provide strategic political and policy direction for the development of South Africa’s tourism potential throughout Africa and the Middle East.
  • Provide strategic political and policy direction for the development of South Africa’s tourism potential throughout Asia and Australasia. 
Branch Strategic Objectives:
  • Provide international tourism market analysis to inform strategic interventions and
  • Utilise bilateral and multilateral engagements to advance the tourism national, regional, Africa and global agenda.
 

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